Designer, DJ, Argentinian-born Milan resident, and cultural impresario Marcelo Burlon launched his County of Milan line in 2012. Burlon’s ethos: Think Local, Act Global. What started with a line of printed t-shirts has since exploded into a streetwear line closely linked to his nightlife roots. Boasting Burlon’s signature pixelated diamond logo, men’s hoodies, graphic t-shirts, beanies, and luxe sweatpants combine the comfort of sportswear with the underground luxury of modern clubwear, in a bold monochrome palette of black, white, and red. High-contrast digital photographic prints kick casually austere streetwear to the next level.